Longtime Blackhawks executive Norm Maciver leaves for Seattle Kraken job after summer demotion

The Seattle Kraken logo flies above the city’s Space Needle. Norm MacIver left the Blackhawks for the Seattle Kraken on Tuesday. | Elaine Thompson/AP

Maciver becomes director of player personnel for the NHL’s newest franchise after 14 years in Chicago. Six months after an unexpected demotion, longtime Blackhawks executive Norm Maciver has left the organization entirely.
Maciver was named the Seattle Kraken’s director of player personnel Tuesday and will help Kraken general manager Ron Francis form the NHL’s newest franchise over the coming year.
“I am excited about the prospect of building something from the ground up,” Maciver said in a statement. “I’m so glad to be able to help meet the challenge of building a team in an ever-evolving league.”
The Kraken also hired former Sabres GM Jason Botterill as an assistant GM.

We’re excited to welcome Jason Botterill as an Assistant General Manager and Norm Maciver as Director of Player Personnel. Get to know our newest Hockey Ops hires → https://t.co/QnV04ilia1 pic.twitter.com/6I6xT0LZ6g— Seattle Kraken (@SeattleKraken) January 5, 2021

Once one of the most influential people in the Hawks’ front office, Maciver was knocked out of his assistant GM position in July and made vice president of player personnel.
Hawks GM Stan Bowman spun Maciver’s move favorably at the time, saying that Maciver had too much on his plate as the lone assistant GM and would be better suited leading a more specialized, narrow department. Ryan Stewart, Mark Eaton and Kyle Davidson now equally share the assistant GM duties.
But in actuality, the demotion signaled the writing on the wall for Maciver after 14 years with the Hawks. The switch to Seattle provides a fresh start in multiple regards.
“Norm was involved in Chicago’s recent Cup-winning teams and brings a lot of experience and knowledge,” Francis said in a statement. “I know him from our playing days and am pleased to reunite with him. He will do a fantastic job as we build out our team.”
The Hawks didn’t post a press release regarding Maciver’s departure — another sign of his decreased role in the organization lately — but did tweet out a Bowman statement.
“Norm played an integral role in the construction of three championship teams and was an invaluable asset over the past 14 years in our Hockey Ops department,” Bowman said. “On behalf of the organization, we wish Norm the best of luck with Seattle.”

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